In this environment of high unemployment http://www.nflraidersofficialauthentic.com/keith-mcgill-jersey/ , a career of self-employment via e-commerce may be the best route to take. One of the paths you can take in this field is to start your website and make a living by either selling advertising space on the website or by selling products. However, before you can start making a real living salary, you need to do some basic groundwork in the marketing area to get traffic. This article will give you some tips of how to plan your promotion from the ground up, starting with buying a domain name for your website.
Step 1: Buying the domain name
This actually takes a lot of thought. The name you choose should depend on your goals. You could choose a catchy name like Google did, but you can also choose a more practical domain name with the keywords you are targeting. Choosing a catchy name that is unrelated to your site content may help build branding but it will make initial SEO work much harder. For this reason, I suggest you choose a domain with your keywords in the domain. For instance http://www.nflraidersofficialauthentic.com/karl-joseph-jersey/ , since I was targeting Flash games and Tower Defense as my keywords, I choose domains with those keywords in them.
When people link to your domain, they most likely will use your domain name as the anchor text, so having your keywords in your domain will give you a huge boost. Which keywords to choose is also very important and could have a very big effect on how much SEO traffic you will get. The main contention here is whether to choose a very broad and popular term like flash games that is hard to rank well for or choosing a niche term like Tower defense which does not get as many searches but is easier to rank for because of less competition. I suggest you use the Google insights for search tool to find good keywords to target. Sometimes putting another often-used word behind your initial keywords will help your results. For instance if you buy a domain like freegamesplay(dont try, domain is already taken), you will rank high for free games as well as free games play. The second term does not get nearly the same number of searches as the first http://www.nflraidersofficialauthentic.com/justin-ellis-jersey/ , but will be a small boost in traffic. You need to be creative in this aspect to have success in SEO.
Step 2: Site Navigation Structure
While the design of a site is important, I find that the navigational structure of a site actually has more impact on how it will fair in the search engines. Large sprawling navigational structures that include a decent amount of categories for content and those designs that allow for a decent amount of text do fairly well. Keyword density is a term I seem to hear a lot these days. Stacking keywords on your frontpage and subsequent pages does not actually seem to do that well. You need to have a fair amount of keywords on your pages, but dont repeat them again and again for the sake of having them there. Having a keyword cloud or tags incorporated into a design in the way wordpress does seems to help a lot. If you are designing and developing a site, I recommend doing something similar.
Step 3: Social Networks and link exchange
While facebook may be the 900lb gorilla in the field and you should have a facebook fan page, using other networks like Digg, Reddit http://www.nflraidersofficialauthentic.com/john-matuszak-jersey/ , and stumbleupon will help you more in the immediate phase of marketing. Get friends with accounts at these places to digg, reddit, and stumble your unique content for you and submit each time you have fresh, unique content. You might also try to buy some diggsstumblesetc but thats a tricky matter and if you dont handle it well, it may end up costing you more than you can make back from it.
Link exchanging is also a sticky matter. I personally dont do it much anymore but when you are first starting, it can be a big boost. Although http://www.nflraidersofficialauthentic.com/jim-plunkett-jersey/ , PR is not that important in Google rankings anymore, it is the best indicator when you link exchange. I would suggest waiting until you actually have a PR(pagerank) before you start link exchanging as many people will want to see some PR before they are willing to link exchange with you. Keep your link exchanges to a few and keep track of who is exchanging with you. There are many people who will try trading links and then taking your link off after a while hoping you dont notice. You cannot afford to give these one-way links. Using social networks and link exchanging will help you get your site spidered deep into Google and other search engines and will help jump-start your site. Also, dont forget to submit to directories like dmoz.org as these directories still hold some important when it comes to counting backlinks.